3.What kind of media institution might distribute your media product and why?

The best suited institution for my magazine would be IPC media as they distributed NME magazine which is close to the social group that I’m targeting at for my magazine. I think it could be sold for both genders male and female which could connect in both divisions of the company. The institution IPC is a large business that could get my magazine a wide range of target audience when coming to selling my magazine; this could be a big advantage for my magazine. There is no market in the magazines institution at the moment that sells magazine for both genders and about new upcoming artists that could interest many different people. The experience from the NME could give the magazine something new to work with and make my magazine successful when putting it on to the market as they have good knowledge on how to sell new magazines. I can distribute my magazine in a few different methods like in shops on the magazine stands also publishing my magazine online so the readers can see more about the magazine every week with updated information which makes it more available to readers, this works well as the target audience I’m going for will be able to use this technology. There are three distribution circulations that I could use but I would pick the paid circulation as this is when the magazine is sold to readers for a price, either on a per-issue basis or by subscription, where an annual fee is paid and issues are sent by mail to readers which the NME do as well as many other magazines. This would benefit everyone in the long run as my target audience would want to buy more but if I went for a free circulation this would have a different effect on my magazine as people wouldn’t need to pay for it so it would be opened to everyone to read as they would just pick it up which wouldn’t make it exclusive as people wont want to read it, so doing it the paid way it would make the magazine worth spending time to read it. However the controlled circulation is to far in the other direction for the target market I’m going for (teenagers) as they wouldn’t want to meet the requirements of a magazine  as this would be to much effort for them to access a magazine when they can do it easily from shops. When looking at other magazines and the type of magazine IPC media is I would sell my magazines every week so people can buy them and find new interesting things out every week which can be cheaper as well if you subscribe for a long period of time.

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